A gym in Northern Virginia contracted BioSci Creative to design a logo to represent their quickly growing business. Different from many gyms, they wanted the logo to be focused on digital color use. and have the potential for branded items like t-shirts and water bottles. The gym owner is a strong social media user, so the logo was designed with heavy social media use in mind. This design met the client’s ideas about health, community, energy, co-ed fitness, team building, community and fitness. Though the gym is owned by a woman, and most patrons are women, the design was to be gender neutral.